10 STEPS TO PROCEED WITH HOME STAGING
Home staging is an effective strategy for showcasing real estate for sale. This method, which has gained momentum in recent years, not only allows a property to be sold more quickly but also, in many cases, at a higher price.
In this article, we'll explore how to do home staging in detail, providing you with practical tips for each step of the process.
UNDERSTANDING THE PRINCIPLE OF HOME STAGING
Home staging aims to neutralize the space to allow potential buyers to easily project themselves into it. Unlike interior decoration, which often reflects the personality of the occupants, home staging seeks to create an environment that is attractive to as many people as possible.
This often involves decluttering, repairing, cleaning, and depersonalizing the space.
CLEAR TO ENLARGE SPACE
The first step to successful home staging is decluttering. Remove any unnecessary items that can make the space feel cluttered and small.
Consider removing bulky furniture, personal decorations and anything that is not essential. An uncluttered space appears larger and more welcoming, which is a major asset when putting it up for sale.
DEPERSONALIZE TO UNIVERSALIZE
After decluttering, it’s time to depersonalize. Remove family photos, quirky artwork, or anything else that might distract buyers or prevent them from projecting themselves into the space.
Opt for a neutral and universal decoration, which could appeal to a wide range of buyers.
REPAIR AND MODERNIZE
Small repairs can make a big difference. Repair leaks, cracks, replace burnt out light bulbs and give a lick of fresh paint if necessary.
If possible, update dated features of the home, like doorknobs or light fixtures. These little touches can significantly increase the appeal of your property.
SPRING CLEAN
A clean property is infinitely more attractive. Make sure every corner of your home shines, from floors to ceilings, windows and surfaces. An immaculate home suggests that the property has been well maintained, which is reassuring to potential buyers.
OPTIMIZE LIGHTING
Good lighting can transform a space. Open curtains to let in natural light and add artificial light sources to brighten dark corners. A well-lit space seems larger, warmer and more welcoming.
REORGANIZE THE SPACE
The arrangement of furniture can influence the perception of space. Rearrange furniture to maximize space and circulation.
Leave enough space around furniture to facilitate movement and highlight the functionality of each piece.
ADD NEUTRAL DECOR TOUCHES
Once you've depersonalized, it's time to add some neutral decorating touches to make the space warm and inviting.
Consider neutral-colored cushions, green plants, or abstract artwork. These elements can add life to the space without overwhelming it.
SETTING THE EXTERIOR IN STAGE
Don't neglect the exterior of your property. A positive first impression is crucial. Make sure the garden is well maintained, the frontage is clean and the entrance is welcoming.
Sometimes a simple lick of paint on the front door or a few plants can make all the difference.
TAKE PROFESSIONAL PHOTOS
Finally, once everything is in place, take professional photos of your property. These photos are often potential buyers' first contact with your property. They must therefore be of high quality and highlight the assets of your property.
Final Thoughts
By following these ten steps, you will be able to carry out effective home staging that will not only increase the appeal of your property but also, potentially, its market value.
Home staging requires a certain investment, in time and sometimes money, but the returns can more than compensate for these efforts.